Our core strengths as an apparel manufacturer are the loyal relationships we cultivate with our customers and the continuous investments we make in our employees. It is a matter of great pride for Vogue Tex that our first customer is still with us today.
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Design + Creative
Being design-focused and creative are central to the culture we encourage at Vogue Tex. At our Creative Centre, we conceptualize fashion collections focused on our customers’ concepts and the brand specifications that they provide. We engage in global trend forecasting and innovate boldly in order to create unique fashion pieces.
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Product Development
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Value Addition
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Merchandising
We have allocated experienced, committed and dedicated merchandising teams to work closely with each of our partners. These individual teams experience tremendous professional and personal growth along with the success and advancement of the business they handle. If design input is a requirement, then we pair a designer with the merchandising team to support the account’s development and growth.
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Manufacturing
Manufacturing is the core service that we perform on behalf of our partners located across the world. It comprises a list of well defined individual services and processes which culminate in bulk production. After the product development stage has been carefully addressed, a piece will go into bulk production through one of our seven factories positioned throughout the island.
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Logistics
With its geographically strategic position, Sri Lanka has gradually emerged as a central hub connecting the Far East and Europe. All major shipping companies and airlines maintain an active presence here. Import and Export documentation and procedures are highly business-oriented and are streamlined in order to promote trade. This allows Vogue Tex to clear incoming goods within the course of a single day.
Read MoreChairman
Mr. Premal MendisMr.Mendis believes that it is the scale and vastness of the apparel manufacturing business that first prompted him to enter the industry..
Chairman
Mr.Mendis believes that it is the scale and vastness of the apparel manufacturing business that first prompted him to enter the industry. He puts forth an interesting view that clothing represents one of three basic requirements of any consumer, the others being food and shelter. As a result of the need for clothing being a fundamental one, he feels that a massive marketplace exists for an enterprise to operate within. The vast boundaries of the industry give Vogue Tex immense room to differentiate its product and service, position itself, and to assert its dominance as a forerunner in manufacturing smaller order quantities with a higher degree of complexity for the upper segments of the apparel market.
As one of our Directors, Mr.Mendis is motivated by the need for a stronger human element in the manufacture of a non-standard product such as fashion apparel, as it presents only limited automation possibilities. This is an interesting challenge, he feels, as it demands that we enable our employees to develop a higher degree of skills, firstly. This will reduce the potential for human error. Secondly, it requires that we draw the best possible employees from what is a highly competitive labour market and then retain them through concrete methods of motivation. A mutually beneficial relationship, thus formed, is what will bring about greater dividends for both the employee and the company. This is closely aligned with Mr.Mendis’ mission statement, which is to develop and expand the organization in a sustainable manner in order to ensure that all the stakeholders involved will benefit from its success.
Co-Founder
Mr. Arnold SchirraMr. Schirra, first moved to Sri Lanka in 1984 and began his career in the apparel manufacturing industry as a technical production manager.
Director
Mr. Schirra, first moved to Sri Lanka in 1984 and began his career in the apparel manufacturing industry as a technical production manager. His diploma in textile engineering, along with the 7 years he spent working in the Sri Lankan manufacturing industry, gave him the confidence to begin his own operation, Vogue Tex, in 1991.
Keeping faith in his ability to nurture youth, he encouraged the company to employ students who had just finished university. He would encourage them to learn and adapt quickly to the challenges of the manufacturing industry. Mr Schirra is the driving force behind the adoption of innovative technology into the Vogue Tex process to ensure consistent quality and improved lead times. His personal success is built on a foundation of patience and persistence coupled together with integrity and the power of interpersonal relationships.
Director
Mr. Stephen SamrajMr. Stephen began his professional career in the apparel manufacturing industry in his late teenage years in the finance department….
Director
Mr. Stephen began his professional career in the apparel manufacturing industry in his late teenage years in the finance department. Over the years, the dynamic nature of the industry has constantly challenged and pushed him to advance both his knowledge and expertise in the finance field and other areas such as logistics, merchandising, marketing, planning, execution and administration. In doing so, he is able to help Vogue Tex ensure smooth management of its operations to meet the challenges of the retail industry today. With expertise in the areas mentioned above, Mr. Stephen takes pride in Vogue Tex’s ability to offer the latest fashion styles to our customers at the most competitive prices. Along with the management team and the team members of Vogue Tex, Mr. Stephen is working towards realising the company goal of becoming a 100 million dollar business in the next two years with a target of a year on year growth of 20%, thereafter.
Director
Mr. Hendrik SchulteHaving started his career in the early 1990s in his family’s business, Mr. Schulte had the opportunity to experience the fashion ..
Director
Having started his career in the early 1990s in his family’s business, Mr. Schulte had the opportunity to experience the fashion industry from different angles. For over 10 years he was managing his own wholesale business, providing collections for customers all over Europe. In 2003 an opportunity to partner with a manufacturing supplier directly was made available to him and he seized the occasion to become an integral team member at Vogue Tex.
The very unique handwriting of Vogue Tex, with regards to their quality at needlepoint and professional level of service is his source of motivation. Mr. Schulte enjoys the challenges of managing new ideas, connecting trends, shapes, prints, trims, technical details and merge it into innovative fashion solutions for our customers. Being creative, concrete and focused is for him one major precondition to work in the fashion industry. At the same he strictly applies the premise that customers come first – always going that extra mile.
Director / Cluster CEO
Mr. Nuwan WijewickramaMr. Nuwan began his career in the apparel manufacturing industry straight after graduating from university. He saw at a very early..
Director / Cluster CEO
Mr. Nuwan began his career in the apparel manufacturing industry straight after graduating from university. He saw at a very early stage that there were immense opportunities and felt that he could contribute to the industry as whole. Understanding the need to constantly improve, to meet the ever changing demands of the retail industry, he saw the need for more technical expertise in the manufacturing process.
Today the challenges of shorter lead times, elaborate designs, delicate fabrics and complicated detailing means that the systems need to evolve to ensure the consistency and feasibility of the product. This is only achievable through constant education, training and development along with the investment in new technology, and these are the underlying success at Vogue Tex.
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